Being a prominent manufacturer, dealer and supplier of soft drink concentrates and syrups globally, Coca Cola supplies its beverage concentrates and syrups to distributors, bottling and canning operators and fountain retailers and wholesalers. Apart from bottled and canned drinks that are soft concentrates, the company’s beverage products consist of numerous tea, coffee and sports drinks. Even though company started building its network that is international in 1920s, it now operates in nearly 200 countries and produces a lot more than 400 brands.
Written by Anna D.
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McDonald's is one of many world's largest chains of take out restaurants, which is well-known for its hamburgers. It serves nearly 68 million customers each day in 120 countries all around the globe. With its headquarters in america, McDonald’s began its operations into the year 1940 as a restaurant that is barbecue which was operated by Richard and Maurice McDonald. However, within the 1948 the restaurant reorganised its business as a hamburger stand by incorporating production line principles year. Further in 1955, Ray Kroc became a franchise agent in the company. He later purchased the restaurant chain through the McDonald brothers and was able to expand it on an international level.
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Marketing Essays
Within the last few several decades, globally recognised and established brands have been demonstrating interest that is growing new global markets including those of developing countries (Riley et al., 2016). While these environments are related to substantial customer resources, the entry into them is actually hindered by various economic, political or cultural barriers. The requirement to conform to the particularities of each and every country of presence often forces global brands to adhere to ‘glocalisation’ strategies that combine the core aspects of their positioning that is international with positioning concepts to improve the potency of marketing communication (Parsons and Maclaran, 2017). Read more
